About

Based in New Jersey, Oddzz & Endzz started in 2022 and is female owned.

I didn’t have any grand plans, just ideas for unique but affordable collections that would catch the eyes of everyone. As we continue to develop our proprietary collection I wanted to provide hand-picked styles that didn't have a heavy markup. Our vision is about YOU and how our sunglasses make you look & feel. I am most inspired by the completion of your look with one of our trendy frames. Be who you want to be by day, by night and in between.

It's not just about following trends or being fashionable; it's about expressing who you are and exploring every shade of you.

– Kim “Kimmy” Smith (Founder)

One vision, inspired by 3 generations...From glamother's timeless elegance to daughter's modern flair. On a journey to create a brand mirroring the diverse essence of my family; hardworking, entrepreneurial, visionaries, along with a source of timeless wisdom—the brand Oddzz & Endzz emerged.The brand is a tribute to resilience and adaptability, from watching the matriarch overcome challenges and the younger generation embracing the fast-paced world. Oddzz & Endzz was conceived to transcend boundaries, catering to all. At its core, the brand focuses on affordable, impeccably designed sunglasses reflecting the uniqueness of individuals. The work symbolizes a commitment to quality, appealing to diverse tastes. Oddzz & Endzz is more than eyewear; it is a celebration of life, a testament to family strength. Adorning these stylish frames connects you to a narrative beyond fashion—a story of hard work, unity, and the belief that everyone deserves their individuality. In every pair, there was a touch of determination, vibrancy, and timeless elegance. My goal is to provide our customers with on trend, quality eyewear without a high price tag.

CHOOSE YOUR PURPOSE & RUN WITH IT!

Passion fuels purpose, and doing what you love is the key to unlocking your fullest potential.

Thank you for all the love & support XOXO!